Recent eMarketer research shows that mobile gaming ad revenues will top $6 billion this year, up 14% from last year. A Statista report suggests that more than 42% of respondents spend six or more hours every week playing video games. Supply of the latest generation of video game consoles has been unable to keep up with demand, even a year and a half after those consoles hit the market.

Video games have reached the public’s zeitgeist, and the advertising industry is catching up fast. Major advertising players are all buying video game companies, and money is flowing into these new channels. But as with every new and growing marketplace, cybercriminals are hunting for their “in”, hoping to siphon off a piece of that advertising spend.

Join HUMAN and Anzu for a conversation about how the industry can learn from the lessons of mobile, CTV, and podcasting to protect themselves from the influence of fraud and keep the games for the gamers.

Bloody Marys, Mimosas, and brunch will be provided in addition to custom coffee creations from Bwe Kafe at The Haven Bar.